U decide Essay Example | Topics and Well Written Essays - 750 words

U choose - Essay Example He demanded that if the exploration is fundamentally planned for carrying a fix to the current sicknesses, this won't cure the future wellbeing needs in light of the fact that similar ailments will continue repeating later on (Bostrom and Roache 3). In any case, Gregory expresses that, â€Å"the want to triumph over our own mortality is an old dream however it never stands alone† (Stock 9). This implies by concentrating on formation of a more grounded and more beneficial human species will require the exertion of the specialists and the whole populace to concentrate on applying the suitable innovation to guarantee that there is fulfillment of increases in the future of individuals and to guarantee that it hinders the pace of human maturing. He noticed that maturing is the primary driver of death of people in numerous countries and the specialists will productively manage this on the off chance that they center around improving the human species such that they become old without maturing and guaranteeing that they can live more. Individuals will accordingly stay fit and sound uncertainly. Stock likewise underpins his reserve clarifying that if scientists center around improving the wellbeing status of the human species, it will result to progress of wellbeing abilities guaranteeing that the physical capacities of the human species are improved. This will include improving the substantial limits including skill, quality, coordination and molding. He likewise contends that the enhancements in the human species will join traits of character improvement and however these conditions are not delegated infections, they will be a piece of the positive outcomes acquired from the procedure. A case of this will be that individuals who are urgent will turn out to be progressively loose and those that have a low confidence will turn out to be increasingly certain. Another positive outcome that Stock contended would result from the improvement of the human species would be the psychological limits. The subsequent

Birth Orders Effect on Personality Essay examples -- Birth Order Huma

Birth Order's Effect on Personality Birth-request could be one approach to increase a comprehension of companions, relatives and collaborators. Research has demonstrated that the birth-request in fact affects character. Birth-request obviously doesn't clarify everything about human conduct, character is likewise influenced by a wide range of components, for example, legacy, nature of the childhood, family size, instruction and so forth. There are four essential arrangements of birth-request: the most established, the main, the center and the most youthful conceived. Every ha its own arrangement of points of interest and detriments. The birth-request factor isn't generally careful, however it gives numerous pieces of information regarding why individuals are how they are (Leman, 1985). First-conceived kids will in general be profoundly energetic to accomplish. In school, first-borns will in general work harder for grades than later-borns do. They frequently develop to be progressively serious and have higher instructive and vocation objectives. Of the initial twenty-three space travelers sent into space, twenty-one were first-borns or just youngsters. A few qualities of first-borns are: objective setting, high achievers, stickler, mindful, sorted out, rule attendants, decided, detail orientated. Just youngsters are considered as a specific sort of first-borns. They are commonly described a lot of equivalent to first-borns who have kin. Some celebrated first-borns incorporate Mikhail Gorbachev (Russian pioneer), Jimmy Carter (president), Albert Einstein (researcher), Sally Ride (space traveler), and ...

Payday Loans and Legal Action What You Need to Know - OppLoans

Payday Loans and Legal Action What You Need to Know - OppLoans Payday Loans and Legal Action: What You Need to Know Payday Loans and Legal Action: What You Need to KnowInside Subprime: Feb 18, 2019By Grace AustinPayday loans may seem like one of the only options for those with bad credit who need cash quickly â€" but they also lead to a cycle of debt as borrowers deal with high interest and additional fees stacked on to their initial loans. And legal action can follow if a borrower doesn’t pay back the loans, making a potentially dire financial situation even worse.If a borrower stops making payments, a payday loan firm can take a borrower to court. But until those payments stop, many experts say that it’s almost impossible to be sued. However, it all depends on the wording in the payday loan contract.If a borrower does default on a loan with late or missed payments, then a lender can start tacking on additional fees and draining a borrower’s bank account. If a borrower is late enough, then those payday loans can be sent to a collection agency, which would mean hits to a borrower’s credit and frequent collection calls about paying back the debt.From there, the payday lenders, but most likely collection companies or law firms, could eventually sue a borrower. That’s because payday lenders often sell their accounts to debt collectors or attorneys for a fraction of the debt.Experts warn not to assume that a borrower will not be sued, even if the initial loan amount owed is a relatively small amount. That’s because through additional fees and court costs that figure can skyrocket.If a borrower is sued, most of the time, there are few legal options to fight against it, besides fraud, for example, like loans that were taken out unknowingly in a borrower’s name, or deceptive and illegal practices by the payday lender, which can be the case in states where payday loans are against the law.But experts encourage borrowers facing legal action to always show up for a court summons, and before that, to potentially try to negotiate with debt collectors before it does have t o go to court. Any negotiation with a debt collector should be in writing and should indicate the debt will be gone with whatever payments are settled on.The Consumer Financial Protection Bureau recommends not ignoring “a lawsuit summons or other notices from a court or the lender, or any court proceedings against you. If you ignore a lawsuit, you may lose the opportunity to fight a wage or bank garnishment.”Ignoring a summons when a borrower is sued or a judgment is ruled against the borrower could also lead to a warrant for that borrower’s arrest.The  CFPB recommends going to court and providing any required information, and potentially reaching out to a lawyer for help.So what if, as a borrower, you would like to pursue legal action against a payday lender? There are numerous instances of borrowers receiving money back from deceptive lenders, both individually and collectively.Payday lenders need to be licensed to do business, and laws regulating payday loans have become stricter in many states. A review of a borrower’s contract can help shed light on whether anything was illegal about a borrower’s payday loan, including being charged over legal interest rate caps or illegal fees.Payday lenders or debt collectors can also be guilty of violating laws against harassing phone calls. Debt collectors are not allowed to continue calling if a borrower explicitly tells them to stop calling.Some states have clear-cut instructions if a borrower does believe the lender has violated the law. In Michigan, for example, the attorney general says customers should contact them in writing and provide evidence. From there, the payday lender is required to find out if they did something illegal and move forward with certain steps.It’s also a good idea to consult with a lawyer or legal aid to see what options are available if a borrower suspects they’ve been duped by a disreputable payday lender.For more information on  payday loans, scams, and  cash advances  and  check out our city and state financial guides  including Florida, Illinois,  Texas  and more.Visit  OppLoans  on  YouTube  |  Facebook  |  Twitter  |  LinkedIn

Essay on Marketing Branding

Essay on Marketing Branding Question 1: INTRODUCTION: Brand equity is developed when consumers are willing to pay more for a particular brand rather than its generic equivalent. It is important to develop positive brand meaning and people perceptions about brand to create brand equity. In this situation, presented brand by company, external brand communication, consumers experience with brand and company count in a lot to create total brand equity. Companies develop differently effective ways of secondary brand association to build brand equity. In this report, it has been discussed that how various companies develop the secondary brand association like Coca-Cola. The Cola-Cola company manufactures and markets a wide variety of beverages with around 500 nonalcoholic brands of beverages including sparkling and still beverages. The still beverages include water, juices, enhanced waters, juice drinks, coffees, teas, sport drinks and energy drinks. This company has used variety of effective ways to develop secondary brand association to gai n brand equity. In the end, report has presented the recommended ways to use secondary brand association more effectively so as to build up powerful brand equity. SECONDARY BRAND ASSOCIATION: Secondary brand association is defined as connecting a brand with any other business that may affect the creation of new brand associations with the businesses but also influence existing associations. It is more like a function of marketing-branding. Brand image, brand awareness and brand meaning have their direct impacts on brand equity. Secondary brand association transmits the equity of various businesses to the brand in consideration. Consumers judge the brand value on the basis of brand elements that are associated directly and primarily with the underlying product, for instance, physical features, packaging and colors, and instrumental characteristics. However, these judgments can also be based on secondary or indirect associations, which refer to associations related to businesses rather than directly connected to judge a product. These businesses include various companies, their countries of origin, distribution channels, spokesperson and brands. The connection of brand to the secondary entity or business causes to create secondary brand associations as this entity has its own image and knowledge structure in the minds of consumers. Therefore, in order to obtain brand value, consumer can borrow information from different information sources instead of a complete product itself. When quality of the product begi ns to create uniformity or when judgments comprise of low-involvement activities, secondary brand association becomes important. Currently, Keller (1998) described that in order to build well-organized brand building processes in extremely competitive marketplaces, it is mandatory to understand and identify cognitive factors that affect association process and brand-levering process which relates to the effects on consumers caused by associating a brand to a secondary entity. COCA-COLA BRAND: The Coca-Cola Company is a U.S. based beverage company that was incorporated on 5 September, 1919. The company manufactures and markets a wide variety of beverages with around 500 nonalcoholic brands of beverages including sparkling and still beverages. The still beverages include water, juices, enhanced waters, juice drinks, coffees, teas, sport drinks and energy drinks. The company is widely segmented in Africa and Eurasia, North America, Latin America, Europe, Pacific, Corporate and Bottling Investment. The Sparkling beverages of Coca-Cola Company count in Coca-Cola, Fanta, Sprite, Coca-Cola Light/ Diet Coke, Coca-Cola Zero, Inca Kola, Barq’s, Thums Up, Fresca and Schweppes. Nos, Burn and Real Gold come under the company’s energy drink categories whereas the category of juices and juice drinks incorporate Minute Maid, Dell Valle, Minute Maid Pulppy, Hi-C, Simply, Dobriy and Cappy. Coca-cola has intensified its still beverages category by adding vitamin water, glaceau and Fuze. On the other hand, teas and coffees segment include a wide range of teas like Leao / Matte Leao teas, Georgia coffees, Nestea teas, Ayataka teas, Dogadan teas and Sokenbicha teas. Its sports drinks include Aquarius and Powerade are its sports drinks. The Company incorporates Dasani, Ciel, Kinley, Bonaqua or Bonaqa, and Ice Dew brands in the category of Coca-Cola’s waters. Coca-Cola Company operates at international level in more than 200 countries (The Coca-Cola Company a, 2014), due to which its competitors include wide range of strong competitors from around the world. Competitors include Nestle, PepsiCo, Inc., Groupe Danone, Unilever, Dr Pepper Snapple Group, Inc. and Kraft Foods Inc. The company’s operations are growing day by day and currently serve 1.9 billion people daily across the world (The Coca-Cola Company a, 2014). Its operating revenues were totaled as $46.9 billion in 2013 (The Coca-Cola Company b, 2014). SECONDARY BRAND ASSOCIATION BUILT BY THE COCA-COLA COMPANY: Hence to leverage brand equity, the Coca-Cola Company uses various convenient and successful ways to build secondary brand association. The following are the ways, company has built secondary brand association while introducing its new product Diet Coke in 1986. Country of Origin: The Coca-Cola, being an American multinational company, it generates favorable and strong brand associations to generate huge revenues for its new product. America is the most dominating market in the beverage industry which is recognized for carbonated drinks across the world. According to the Reputation Institution (2013), America has developed reputation of 57.4 on a scale of 100. Coca-Cola is ranked as the number 1 global brand which has proved that consumers have excellent knowledge about company and its brands. This signifies that consumers have a high level of familiarity and trust with the Coca-Cola Company and its brands which lead the consumers to react in a favorable way. Brand Extension: Developing extensions of the brand is far more favorable in terms of cost for the company than to produce a complete new product. Diet Coke is a successful example of brand extension that promoted from the brand franchise of the parent product, Coca-Cola. It has launched around six extensions and increases its market share without even substantial advertisements. This helped the company with regards to advertising and promotional activities, customer perceived image, distribution and consumption behaviour of consumers. Co-branding: Coca-Cola Company has used many other bodies to sell it products, for example, using Ford Mustang convertible, candy red 1966 in its summer campaign. Similarly, it used co-branding as a secondary brand association market approach again while introducing Diet Coke in the market. For this strategy, Jean Paul was appointed as creative director for its new brand (London, 2012). As Jean Paul is a famous luxury fashion designer, consumers relate this association with Diet Coke as a health and diet conscious brand. Coca-Cola successfully targeted young women and girls and linked them with fashion and style. Moreover, company also embraced advance technologies by offering Diet Coke coupons on every purchase of make-up tutorials at Facebook (Waltzer, 2012). To better associate Diet Coke campaign with style and fashion, company refreshed the brand image and made it appealing for individual fashionistas (Keller, 2012). Sponsorship: Diet Coke has been involved in numerous sponsorship activities around the world. Heart Truth Campaign has remained actively supported by Diet coke in association with the national heart and blood institute which contributed to brand equity. Coke also sponsored Ugly Betty as its secondary brand association strategy to enhance its brand awareness among its potential customers. According to 2012 report, Diet Coke also sponsored a TV show ‘Style to Rock’, produced by Rhianna which boosted the fashion awareness and discovered fashion creativity among people of London (Anon, 2012). On top of all that, Diet Coke has signed another sponsorship with Taylor Swift to improve its sales. Third Party: Diet Coke has improved its world-wide brand image due to its environmentally responsible operations (Keller, 2008). This has led to creating a positive and constructive perception and attitude of consumers towards Diet Coke. In addition, Lowe (2013) reported that Coca-Cola Company has won The Coveted Sustainable Pack annual prize at the UK Packaging Awards due to its plastic recyclable bottle plant. Distribution Channels: Company uses extensive means of distribution to make certain the availability of Diet coke everywhere. For instance, McDonalds, serving Diet Coke in white plastic cup and Pizza Express is serving drink in a glass bottle. Extensive distribution affects the perceptions of consumers and changes the purchasing behavior. RECOMMENDED WAYS TO USE SECONDARY BRAND ASSOCIATION TO DEVELOP BRAND EQUITY: Despite intellectual market strategies of Diet Coke regarding secondary brand association, there are many other ways to ensure secondary brand association so as to develop brand equity. Employees: Employees are the representatives of the company and so they are the sort of secondary brand association. Employees, particularly sales person and contractual dealers of the company need to be well aware of their customers’ perceptions, brand image, cultural, religious and traditional values of the customers. In this way, employees can give a constructive impression upon customers on behalf of the entire company. Moreover, well-dressed and behaved employees form a striking image of their company which tends to attract the potential customers. Endorsers: Celebrity endorsement is one of the best way to draw consumers’ attention towards Diet Coke. It can help Coca-Cola Company to re-shape the perceptions of its brands. People relate their feelings, judgments, and associate emotions with celebrities. Many people consume products so as just to get associated with their favorite celebrity somehow. Ingredient Branding: It is co-branding strategy in which company major attributes of one brand are incorporated as ingredients into another brand. Coca-Cola can increase brand equity by inferring a message to consumers about the shared quality of two brands in one. Also, this uniformity reduces risk while targeting new markets. Moreover, it gives an edge over others as product is highly differentiated firm others. However, it is necessary to use the unique logo of the ingredient on the host brand to stand distinctive. Licensing: It is an appropriate method to grab the attention of customers by using logos and names of reputable firms with owned brand under contractual agreement. For this, company would have to pay fixed fee but can benefit a great deal. For example, Coca-Cola using name of famous brands like five-star restaurants, fashion apparels, etc. CONCLUSION: Secondary brand association deals with connecting a brand with any other entity that may affect the development of new brand associations with the businesses but also influence existing associations. While introducing a new product ‘Diet Coke, the Coca-Cola Company has used successful ways to develop secondary brand association. Country of origin, co-branding, brand extension, sponsorship, third party, channel of distribution are the successful implementations of Coca-Cola Company to build brand equity for its new product ‘Diet Coke. As a result, now consumers accept Diet Coke as a low-calorie brand and associate with the style, fashion, diet and health. However, despite impressive market strategies, it is recommended that the Coca-Cola Company must use people, ingredient branding and licensing technique as well to create productive secondary branding association. Question 2: INTRODUCTION: As the world is transforming into a global village, the technology is upgrading with every second passed. This has altered the ways of doing businesses across the world. Some businesses have been able to cope up with the challenges, and some have failed ruthlessly in this corporate arena. The phase of failing and then vanishing from the market is called fading brand. In this section, a case of Myspace has been undertaken which is currently going through revitalizing process to earn back its prior position. Myspace is a social media website that has enjoyed its dominance over all other social media websites with the highest visiting members in the world up to the period of 2008. In 2006, Myspace reached its peak success with the most visitors and following audience in the United States. Then eventually in 2008, Facebook has replaced the brand equity of Myspace and claimed to be the most famous social networking website. Consequently, Myspace has lost its visitors, and thus the need of revitalizing arose. This section of the report has presented the reasons of revitalizing and efforts made by company to revitalize its brand equity, followed by suggestions to Myspace with respect to revitalization. FADING BRAND: Fading or losing brand refers to those brands that lose their identity in the course of profit generation activities. It is the phase of a brand in which it accumulates losses rather than generating profits. By word fading means losing, evaporating or vanishing. This clearly refers to something that has vanished and no more in existence. It is a failure of a company or brand that could not make enough profits to continue its operations and run its business in a competitive market. A brand fades and vanishes when it starts to lose its market share. Hence, the brands which start to lose its colors and die away need to revitalize their strategies, brands and company in order to recapture their core identity and customer value. INTRODUCTION OF MYSPACE: Myspace, a social media website, was launched in August 2003, where people can login and create their profile and perform their social activities such as live chatting, music, videos, etc. the company’s headquarter is located in Beverly Hills, California. With the outstanding growth, Myspace surpassed the user activity in 2004. It was the year when Facebook came into existence as its strong competitor. The company was established by Tom Anderson and Chris DeWolfe and later in 2005, News Corporation acquired the company for $580 million (Peterson, 2013). For the next three years, company enjoyed its dominance over all other social media websites with the highest visiting members in the world. In 2006, Myspace reached its peak success which went beyond highest visits more than Google and any other company in the United States. Eventually, its users started to scatter and turned to Facebook users. Later in 2008, Facebook has replaced the brand equity of Myspace and claimed to be the most famous social networking website. An actor and singer Justin Timberlake in association with Specific media brought the company huge revenues of $35 million which helped to increase the brand awareness by 72% in 2011 (Peterson, 2013). Also, the company undertook intensive layoffs which reduced the employees from 1600 to 200 only (Peterson, 2013). According to current reports, company has revived to generate higher income and increase its visitors. In 2013, Myspace tried to adjust the direction of the company image. Up to the last year, company had 25 million users only whereas its competitor Facebook had 1.11 billion users (Peterson, 2013). At this point, Myspace revitalized its strategies and changed its focus from social networking website to music media community. By then, company raised its U.S. visitors to 1 million in 2014 (Peterson, 2013). REVITALIZING BRAND EQUITY: Brand revitalizing refers to re-launching of brands that undertake complete change of a product or company which include logo, name, corporate culture, values, colors, image, in-fact from a wholesale to the heritage entity (Keller, Parameswaran and Jacob, 2011). Undoubtedly, this rebranding and revitalization intensively affect the perceptions of target market about the brand image. It is a process to reshape the image by giving it new name, alter its structure in order to increase revenues and generate profits. It is necessary to develop its positioning properly so as to generate constant growth of the brand to revitalize the brand. This enables companies to lead the market as well as achieve competitive edge in the market. The process of brand revitalization involves the recapturing of lost foundations of brand equity and determination and production of new foundations of brand equity. It is important to put some new life in a failing or fading brand instead of selling off or launching an entirely new brand. This signifies the concept of maintaining the company’s expertise and market leadership while staying meaningful to an ever-changing consumer audience and their demands. In order to sustain for a long run, it is mandatory for businesses to keep in view the past and positive eye to the future. Through revitalization, company can enhance its brand value and attract more potential customers. Thus, this will help to increase sales volume with positive brand image. REASONS FOR REVITALIZING THE BRAND: The central reasons why a Myspace should go through revitalization process are as follows: Relevance: Brands have to be updated as according to the changing customer needs. Myspace has lost its relevancy with their target market with respect to their services, convenience, accessibility, technology, changing customers’ perceptions and trends. Competition: With the emergence of strong competitors like Facebook, Myspace required to come up with some new offerings in order to attract the potential customers. Revitalizing can help the company to hinder competitors by providing quality services. Globalization: Since numerous social media websites were being created with unique specifications than ever before, it was significant for the company to rebrand itself and bring some new specification in their services to cater large audience. Innovation: Technological change is a major reason behind failure or success of the brand. It depends on the company how well it can cope up with the technological revolution. Myspace involves in business that deals with internet, software, hardware and the products which frequently innovates. Such companies need to rebrand and alter their operations with a greater extent. Repositioning: Repositioning can be another reason that causes the company to revitalize its brand. In this case, company introduces some major changes in brands to capture the new position in the market. For instance, shifting from economy prices to premium prices. Rationalization: This refers to the process of rebranding in order to counter lower profits or losing customer value. Myspace was encountering decline in customer visits and thus its profits, revitalizing the brand is the best way out to decrease operational cost and enhance profits. Outgrowth: When companies are growing into large entities, they need frequently to rebrand or revitalize its brands to satisfy the changing needs of customers. Myspace also needed to rebrand to meet the requirements of increased audience, and industry expansion. CHARACTERIZE THE EFFORTS OF MYSPACE TO REVITALIZE ITS BRAND EQUITY: After analyzing the strong need of revitalizing the brand, Myspace incorporated some major changes in the brand and brand strategies to improve its brand equity. The efforts of Myspace at revitalizing brand equity are listed as follows: Company changed its styling in brand name which used to denote MySpace with capital S in the middle before revitalization. In 2011, company changed the S into lower case, now the brand name is written as Myspace. After revitalizing, 72% of the people recognized the brand name. Myspace is still looking to appeal these 72% by offering quality and competitive services (Wesson, 2012). Myspace is putting its efforts to introduce revitalized brand into an expanded industry and competitive market. Company is largely focusing on new ideas; concepts to make Myspace totally different from previous one. It has widely ignored the ideas that were associated with the old Myspace. Company has increased its focus on music related stuffs and developed it as the most distinguishing factor of the company. Company has developed the site to maintain music orientation. Company has recently signed with the four well-renowned music labels along with over 20,000-self-regulating labels. Company is now aiming to introduce original profiles of celebrities like Lady Gaga and Angelina Jolie with encyclopedic information about them. This will make easier for follower to navigate them (Swartz, n.d.). Playdom, a social gaming firm, has helped Myspace to give a boost to its gaming sector. Company has launched various games including Wild Ones, Shoot- ‘em up and many other with the intention to increase game users from 30% to at least 50% (Swartz, n.d.). Myspace has created effective entertainment news services regarding music, movies, entertainment and other relevant entertainment stuff through constant Twitter posts Facebook statuses. SUGGESTIONS FOR THE BRAND REVITALIZATION: In order to revitalize its brand equity effectively, some suggestions have been offered to Myspace which are as follow: The company Myspace should introduce and implement co-branding strategy with other prominent music companies for example Apples’s iTunes. This initiative can make website more appealing than any other amongst a music follower community. Subsequently, it will help the company to bring more audience and increase brand equity. Set a platform for upcoming or emerging talent around the world to post their created music and videos related to music directly, like youtube offers. This will increase the brand awareness among music lovers with every single second pass. Moreover, this will help out producers to look for new talent online by viewing videos and music of new talent. Continue to generate new ideas regarding appealing web development and employ them on the company’s site frequently. The ideas must be relevant to music to attract music interested community. Company can successfully redevelop a strong brand image amongst its customers and potential customers by enforcing innovation and continuous development. Expand the market in music and videos capitals Focus on brand exclusively to developing the brand into most desirable one. CONCLUSION: Revitalizing refers to giving a new life to the dying brand by changing brand related strategies, altering brand appearance, bringing innovation in the processes and making the system more technologically sound. This helps to regain the brand value which was lost due to some failures in the operations. Through revitalization, company can enhance its brand value and attract more potential customers. Thus, this will help to increase sales volume with positive brand image. As the business operations began to fade, Myspace ultimately thought of revitalizing the brand equity. Company has changed the styling of its brand name to gain its value back. Some the strategies used by the company include uploaded the profiles of world’s famous musicians with their bio-data, offered innovative services such as entertainment news, developed the site more like music oriented site, launched online games and much more. As a result, this helped the company to increase the number of visitors with one million in just one year. References Anon. (2012). Rihanna and Diet Coke Ready to Rock. Sky Media, Available from: http://www.skymedia.co.uk/_news/rihannadiet-coke-ready-to-rock.aspx [Accessed 26 July 2014]. Grace, D., O’cass, A. (2002). Brand associations: looking through the eye of the beholder.  Qualitative Market Research: An International Journal,  vol. 5, no. 2, pp. 96-111. Keller, K. (1998). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. NJ: Pearson Education. Keller, K. L. (2008). Leveraging Secondary Brand Associations To Build Brand Equity. In: Parker, D Strategic Brand Management. New Jersey: Pearson Prentice Hall. Keller, K. L., Parameswaran, M. G., Jacob, I. (2011).  Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India. Keller, K.L Aperia, T Georgson, M. (2012). Using Secondary Brand Associations To Build Brand Equity: Strategic Brand Management A European Perspective. 2nd ed. England: Prentice Hall. pp. 314-373. London, B. (2012). Jean Paul Gaultier Joins The New Tattoo Trend With New Diet Coke Bottle Creations.  Daily Mail, Available from: http://www.dailymail.co.uk/femail/article-2164810/Jean-Paul-Gaultier-joins-tattoo-trend-new-diet-coke-bottle-creations.html [Accessed 25 July 2014] Lowe, L. (2013). Coke’s Recyclable Plastic Bottle Wins Award (Infographic). Available from: http://www.coca-colablog.com/environment/cokes-recyclable-plastic-bottle-wins-award-infographic/ [Accessed 23 July 2014]. Peterson, T. (2013). MySpaces Music-Centered Relaunch Turned Up Volume, But Is Anybody Listening?. Adage, Available from: http://adage.com/article/special-report-music-and-marketing/myspace-relaunch-turned-volume-listening/244361/ [Accessed 25 July 2014]. Reputation Institution. (2013). Canada Has The World’s Best Reputation According To Reputation Institute’s 2013 Country Reptrakâ„ ¢ Study. Available from: http://www.reputationinstitute.com/frames/events/2013_Country_RepTrak_Press_Release_Final.pdf [Accessed 25 July 2014] Swartz, J. (n.d.). Once-fading MySpace Focuses on Youthful Reincarnation. Monster, Available from: http://mediabuzz.monster.com/news/articles/895-once-fading-myspace-focuses-on-youthful-reincarnation [Accessed 25 July 2014]. The Coca-Cola Company a. (2014). Coca-Cola At A Glance. Retrieved July 9, 2014, from http://www.coca-colacompany.com/careers/who-we-are-infographic The Coca-Cola Company b. (2014). Infographic and Video:  Coca-Cola  At A Glance. Retrieved July 9, 2014, from http://www.coca-colacompany.com/our-company/infographic-coca-cola-at-a-glance Waltzer, M. (2012). Diet Coke Sees Fashionable Benefit to Co-Branding. Brand Channel, Available from: http://www.brandchannel.com/home/post/2012/01/13/Diet-Coke-Benefit-Fashion-Campaign-011312.aspx [Accessed 26 July 2014]. Wesson, M. (2012). Breakthrough Marketing Strategy Lessons From†¦ Myspace?. Business 2 Community, Available from: http://www.business2community.com/marketing/breakthrough-marketing-strategy-lessons-from-myspace-0309101#!blCv8k [Accessed 25 July 2014]

Should Pet Therapy Be Effective At Alleviating Stress And...

Pet therapy is more effective at alleviating stress and anxiety through emotional and physiological support than other therapies. Pet therapy has been shown to improve the mood of an individual by reducing stress in a high stress environment such as a hospital, as shown by Creating a Therapeutic and Healing Environment with a Pet Therapy, a study by Dr. Amanda Coakley, program designed around an existing pet therapy program. The study set out to evaluate the effectiveness of pet therapy programs in improving â€Å"behavioral, and mood outcomes and experiences of hospitalized patients† and hypothesized that â€Å"patients who received†¦ pet therapy visit[s] would have lower vital signs, less pain, more energy, and better mood†. The study measured†¦show more content†¦Karen Allen, multiple trials were conducted to answer a similar question. The first trial involved three groups: participants with a friend, participants with a pet, and the control group which involved a participant, but neither a friend nor a pet. Participants from each group were asked to solve complex arithmetic problems. The results indicate that the blood pressure of individuals who solved the arithmetic problems in front of their friends â€Å"increased on average from 120/80mmHg to 155/100†. While those who â€Å"had only their pets present†¦ increased slightly to 125/83mmHg†. In addition, the participants of the study who had pets present were less likely to give up on the arithmetic problems, performed faster, and were more accurate than those whose friends were present and the control group. The findings of Allen’s first trial are supported by a similar study by Dr. Robert Matchock to determine â€Å"if the presence of a dog†¦ could attenuate the [heart rate] and cortisol response during a social stressor†. During Dr. Matchock’s study, The presence of a dog attenuates cortisol and heart rate in the Trier Social Test compared to human friends, the participants filled out the most recent revision of the State-Trait Anxiety Inventory to measure state anxiety as well as trait anxiety. All participants were tasked with preparing for, and subsequently participating in a mock interview for anShow MoreRelatedThe European Society Of Animal Assisted Therapy7053 Words   |  29 PagesThe European Society of Animal-Assisted Therapy (ESAAT) defines Canine Assisted Therapy (C.A.T) as deliberately planned pedagogic, psychological and socially integrative intervention with animals for children, youths, adults and senior citizens with cognitive, social-emotiona l and motoric disabilities, and behavioural problems, and for focused support. It also includes health-promoting, preventive and rehabilitative measures. 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This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material

Sternberg s Triarchic Theory Of Human Intelligence

Sternberg s Triarchic Theory of Human Intelligence History of the Intelligence Theory The history of Sternberg s Triarchic Theory of Human Intelligence can be traced back to 1977, 1985, and 1995. Robert Sternberg s principal proponent of this intelligence theory. He developed the theory when he was teaching at the Yale University. His aim was to establish how education could enhance creative intelligence (experiential), analytical intelligence (componential), and the practical intelligence (contextual). The analytical component helps students to break down the problem, process the information, and solve it. Analytical skills are essential since they help the student to compare different social issues and make an informed conclusion.†¦show more content†¦In 2003, he served as the President of the American Psychological Association. Sternberg has made a significant contribution to psychology, having written more than 1,600 articles and several books. Research supporting the validity of the theory. There have been several studies that seek to test the validity and reliability of the Sternberg’s Triarchic Theory. In one study Sternberg (2000), examined how the method of delivery of content in school affected academic performance. The conducted study was in Raleigh, North Carolina and another one in Baltimore, Maryland, and Fresno, California. The student sample in Raleigh, North Carolina was mostly from low-income families, totaling 225. The other sample was of students from middle to upper-middle class families, totaling 142. The test involved teaching by using three primary methods. In the first one, students had no interventions with the teaching, with the main purpose was to memorize. In the second group was taught how to analyze the information. In the final group had applied the analytical, creativity, and practical strategies for the teaching. The students tested, and the last group (infused creativity, analytical, and practical interventions) outperformed the rest . Similar studies have same yield results, which demonstrates the validity of Sternberg s Triarchic Theory of Intelligence (Grigorenko,Show MoreRelatedThe Difficulties in Defining and Measuring Intelligence2390 Words   |  10 PagesIN DEFINING AND MEASURING INTELLIGENCE Intelligence can be described in many ways with many tests focusing on an individual’s cognitive abilities and failing to account for the social and practical aspects of intelligence. Tests to measure intelligence vary immensely and test different types of intelligence; such as Emotional Intelligence, which has proved popular in more recent years. 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Organisational Behaviour and Management Motivation and Self Regulati

Question: Describe about the Organisational Behaviour and Management for Motivation and Self Regulation. Answer: The Incident This case study incident focuses on my efforts I put while organising the silver jubilee anniversary celebration for my uncle and aunt. It was the time of December when my uncle and aunt completed 25 glorious years of their marriage and wished to celebrate the event in a large scale. They gave me a call a month before the celebration about them wanting me to organise and coordinate things properly. They have so much faith in me I thought to myself and started looking for ideas that would make their celebration special. As I was busy working in the office in the daytime, I only got time to handle the event after my work. After the days work, it was tiring to make innumerable calls, and assemble the different components required for the event such as flowers, decorations, catering, music, stage performance, guest invitation cards, return gift ideas and much more. It was mentally as well as physically exhausting to find the best rates by talking to different people daily. This is not going to be easy I thought to myself while taking a moment for myself. I needed to find the best rates possible as there were many competitors in the market. However, I also needed assurance in quality at all stages. Their belief in me motivated me to do the job they had given me in the best manner I could. I did not want to spend their money on useless things, and make the best out of the money they were willing to spend. In a couple of days, I started putting things in order, prepared checklist for my own convenience. I maintained a file of contacts and confirmations of the tasks that were in my control. I usually spent my weekends resting or hanging out with my friends and family. As there were only four weeks left, I had to work harder because in a short amount of time, it was difficult to prepare everything in the best manner. As soon as I got over with tasks such as flower selections, cake design, guest invitation card design and other similar confirmations, I communicated the same to my uncle so that he could get the invitations printed. They appreciated me for my dedication. I reached my uncles town three day before the event to coordinate things. I had taken a leave from my office to ensure that my uncle and aunt have the best day of their life. The day had come when everything was put up as I wanted it to be. My uncle and aunt could not thank me enough for the arrangements. It gave me inner happiness and joy to receive such tremendous appreciation. Personal Reflections on the Incident This case study has been a positive experience as it unleashed my potential and allowed me to put extra effort. I have never been under such immense pressure when my office work has been at its peak, and at the same time organising a huge social event. In the case study, I have revealed my shortcomings and instability I faced while managing both work and family together. When it comes to work, I am very strict about it. I believe in maintaining a healthy work-life balance, but due to the pressure faced while managing the work as well as social life equally helped me in exploring new level of my capabilities. I have learnt that in times of stress and pressure, one must not lose calm. I kept my tolerance level high and worked hard that helped me in gaining appreciation from my uncle, aunt as well as my parents and friends. After gaining the appreciation, I found all my efforts totally worth my time as I got appreciated. After putting small parts of the event at the right place, my uncles appreciation kept me motivated to perform better. Despite the work pressure, I did not make excuses for not taking care of the anniversary event, as the appreciation gave me inner happiness. It takes inner strength to face the challenges and turn them into positive experiences. My friends and family have supported me the entire time that teaches me a lesson of being with the people who value my efforts. Affirmations helped me in boosting my focus and improving determination. The motivation also helped me in believing in myself and increasing self-esteem. Applying Theory to the Incident The following discussion applies expectancy theory related to the Effort- Performance relationship. Expectancy theory was propounded by Victor Vroom that stresses on the motivation of an individual and that leads to better performance (Robbins, Millett and Waters-Marsh 2014, p232-3). Expectancy is termed as the faith that would that the results would be better with increased motivation (Schunk and Zimmerman 2012). The effort-performance relationship establishes the relationship between an individuals efforts being recognised while appraising efforts (Hsu, Shinnar and Powell 2014, p121). I would argue that the motivation helped in enhancing my performance. Valence is the importance of the individual putting upon the expected outcomes (Robbins, Millett and Waters-Marsh 2014, p232-3). In my case, I have high effort-performance expectancy in which my efforts lead to better performance. Putting the theory into practice, I argue that the performance shall be better with increased faith. I did not have any extrinsic rewards related with the organization of event for my uncle and aunt. However, I value intrinsic motivation. I might not be able to put significant efforts if I am not motivated by the people around me. At first I was unsettled because of the pressure faced by my office and social life as I lacked self-esteem. With the motivation of my family and friends, I was motivated to manage things in a better way. I learnt to manage my time and stress levels in a better manner and thus established the fact of the relationship between effort and performance. The previous discussion uses referenced theory about motivation, effort and performance from a personal case study. It is established that my level and willingness to perform depends upon the motivation level. List of References Hsu, D.K., Shinnar, R.S. and Powell, B.C., 2014. Expectancy Theory and Entrepreneurial Motivation: A Longitudinal Examination of the Role of Entrepreneurship Education. Journal of Business and Entrepreneurship, 26(1), p.121. Robbins, S., Millett, B. and Waters-Marsh, T., 2014. Organisational behaviour. Frenchs Forest, NSW: Pearson/Prentice Hall. Schunk, D. and Zimmerman, B., 2012. Motivation and self-regulated learning. New York: Lawrence Erlbaum Associates.